The Loquacious Limey

James Cameron’s Avatar deserved Oscar snub

[The Limey] So the music has faded, the red carpet’s rolled up and the whole endless ego-fest is over for a year. Or at least, until James Cameron demands a recount.

But of all the clues to be gathered from this glitzy debacle, two stand out above all: Having an original story helps to win the gold man, while beating your audience over the head with disingenuous, self-serving hype demonstrably does not.

Both prior to and since its debut on December 18, Fox and James Cameron have engaged in a sickening, endless and often clandestine campaign of hype for their $237-million curio, desperately trying to maximize their box-office profits and win the gold man.

And they failed.

Only the art directors, the cinematographer and the geniuses at Wikka Digital with their TRS-80’s took home a prize. James and his tired, plodding and derivative story were rightfully left empty handed.

And the moral of this story is far clearer than the plot of that film; To be successful you need to actually be good at your job. Inept mediocrity inflated by hype does not make a star, or ensure true success.

Many ‘celebrities’ would do well to take notes.

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James Cameron’s Avatar deserved Oscar snub

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