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Joaquin Phoenix stars in brutal PETA fur ad

[The Limey] – When Joaquin Phoenix stepped out of the limelight in 2008 the world lost a fine actor. Now back, and with a movie in which he’ll play Edgar Allen Poe already in development Joaquin has made a new film for PETA – and the story is brutally true.

The 35-year Puerto Rico-born actor has already made one PSA in support of suicide prevention, but this time he stars in a video supporting PETA’s campaign to end the sickening and barbaric practice of using animals for fashion.

“Exotic animals are mostly unknown to us,” he says in the video. “And so is what they suffer before being turned into belts and bags. You can help stop the suffering. Anything you have that is made from animal skins can be made without,” the message goes on.

The video cuts between scenes of Joaquin talking and clips that show just a few of the ways in which snakes, alligators and other reptiles are bludgeoned to death and even prematurely skinned to be turned into shoes, boots, handbags, jackets and belts – all to feed the vanity of those who have neither their beauty, nor the IQ to care.

I have not eaten meat or worn leather in more than two decades, and the brutal and brainless abuse and its motives that are undoubtedly displayed in this film – which I would never watch – are one reason why.

For the ghoulishly curious who have not recently eaten, you can watch the PSA here. But PETA don’t pull their punches so don’t say you weren’t warned…

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